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Full-Text Articles in Business
Finding Meaning At Work: The Role Of Inspiring And Funny Youtube Videos On Work-Related Well-Being, Sophie Janicke-Bowles, Diana Rieger, Winston Connor Iii
Finding Meaning At Work: The Role Of Inspiring And Funny Youtube Videos On Work-Related Well-Being, Sophie Janicke-Bowles, Diana Rieger, Winston Connor Iii
Communication Faculty Articles and Research
Watching online videos on social media is a common activity in today’s digital age, but its’ impact on employee well-being at work has not been investigated yet. The current study tried to fill this gap by investigating the role hedonic and eudaimonic online videos play on employee’s stress levels and well-being at work. An online experiment with 200 full time employees in the US was conducted exploring the role of inspiring affect and positive affect on three distinct well-being outcomes: subjective well-being, psychological well-being and social well-being at the workplace. A path model suggests unique effects for inspiring videos on …
Duplicity In Alternative Marketing Communications, Cristina Nistor, Taylan Yalcin, Ekin Pehlivan
Duplicity In Alternative Marketing Communications, Cristina Nistor, Taylan Yalcin, Ekin Pehlivan
Business Faculty Articles and Research
In the past couple of decades, following the advancements in communication technologies, alternative marketing communications such as consumer generated content, influencer marketing and native advertising, have emerged as a viable and gainful tactic. These alternative marketing communications blur the boundaries between the roles of consumer and marketer. The possibility of duplicity and deception in marketing relationships is fueled by the ambiguity of these roles and the lack of clarity in persuasion knowledge when alternative marketing communications are utilized. In this paper, we illustrate the various types of duplicity in marketing relationships that use alternative marketing communications. We adopt a conceptual …