Open Access. Powered by Scholars. Published by Universities.®
- Keyword
Articles 1 - 3 of 3
Full-Text Articles in Business
The Influence Of Social Identity On Rural Consumers’ Intent To Shop Locally, Rachel A. Addis, Marko Grunhagen
The Influence Of Social Identity On Rural Consumers’ Intent To Shop Locally, Rachel A. Addis, Marko Grunhagen
New England Journal of Entrepreneurship
Rural consumers’ in- and out-shopping intention has been a research topic for many years. This study investigates the relationship between social identity and rural consumers’ intent to shop within their local community, along with a number of moderating demographic variables. Using a sample of respondents from the Midwest, this study found a significant and positive relationship between rural consumers who socially identify with people in their local community and their intent to inshop. The influence of several demographic moderators is also explored, and implications for practice and future re-search are discussed.
The Often-Neglected Term In The Entrepreneurial Equation—The Purchase Order, Deaver Brown, Joseph E. Levangie
The Often-Neglected Term In The Entrepreneurial Equation—The Purchase Order, Deaver Brown, Joseph E. Levangie
New England Journal of Entrepreneurship
Many entrepreneurs are enthralled with their company’s technologies, products and potential markets. Invariably these emerging ventures present bedazzling business plans with industry-wise vernacular, detailed market research, and sophisticated financial spreadsheets. They often flaunt their “optimized business models.” Investors, however, typically want to know when and how the sales will start meeting the Plan. “Where’s the purchase order?” is the refrain. In this article, our “Practitioner’s Corner” associate editor Joe Levangie collaborates with a long-time colleague, Deaver Brown, to address how businesses should “make sales happen.” Levangie warns that Brown’s elitist education (Choate, Harvard College, Harvard Business School) should not be …
Juliska: Filling A Niche With Imports, Laurence Weinstein, David Gooding
Juliska: Filling A Niche With Imports, Laurence Weinstein, David Gooding
New England Journal of Entrepreneurship
David and Capucine Gooding are completing their third year in business, directing the growing activities of their import business located in Stamford, Connecticut. Their niche is marketing handblown glass which is historically accurate and inspired by such disparate designs as 14th-century French, 16th-century Dutch, and 19th-century Venetian glassware. We interviewed David on a “quiet” day when the phones didn’t seem to be ringing constantly.