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Sales and Merchandising

Marketing Faculty Publications and Presentations

2022

Retail market

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Full-Text Articles in Business

Shopping Marketing Tactics That Drive Purchases, Dinesh K. Gauri Jul 2022

Shopping Marketing Tactics That Drive Purchases, Dinesh K. Gauri

Marketing Faculty Publications and Presentations

Technology is reshaping the retail experience. In the fight for market share, how effective are traditional marketing tactics and technology offerings at attracting shoppers?

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