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Sales and Merchandising

Marketing Faculty Publications and Presentations

2022

E-commerce

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The Forces Changing U.S. Shopping Behavior, Dinesh K. Gauri Jul 2022

The Forces Changing U.S. Shopping Behavior, Dinesh K. Gauri

Marketing Faculty Publications and Presentations

The future of retail is all about catering to the consumer. To survive retail’s newest challenge, retailers must understand what’s shaping consumer demand.

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