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Sales and Merchandising

Singapore Management University

Research Collection Institute of Service Excellence

2018

Articles 1 - 5 of 5

Full-Text Articles in Business

Creating A Customer-Centred Brand, Amira Geneid Jun 2018

Creating A Customer-Centred Brand, Amira Geneid

Research Collection Institute of Service Excellence

Amira Geneid of Zahara discusses how the brand listens to their community to deliver beyond expectations. Zahara is a halal cosmetics line based in Singapore


Foreword [June 2018, Issue 2], Neeta Lachmandas Jun 2018

Foreword [June 2018, Issue 2], Neeta Lachmandas

Research Collection Institute of Service Excellence

In this issue, we speak to 10 small business owners representing a myriad of sectors about their experience and insight into growing their business in Singapore and the region, as well as their approach to customer satisfaction and service excellence.


Selling Service In Retail, Sharon Wong Jun 2018

Selling Service In Retail, Sharon Wong

Research Collection Institute of Service Excellence

Sharon Wong of Motherswork speaks about expanding to China and building brand loyalty with customers and staff.


Customer Satisfaction Index Of Singapore 2018: Q1 Results, Institute Of Service Excellence, Smu Jun 2018

Customer Satisfaction Index Of Singapore 2018: Q1 Results, Institute Of Service Excellence, Smu

Research Collection Institute of Service Excellence

The Customer Satisfaction Index of Singapore (CSISG) computes customer satisfaction scores at the national, sector, sub-sector, and company levels. The CSISG serves as a quantitative benchmark of the quality of goods and services produced by the Singapore economy over time. 2018 marks the 12th year of measurement for the CSISG national study.


Customer Satisfaction Index Of Singapore 2017: Full Year Overview, Institute Of Service Excellence, Smu Mar 2018

Customer Satisfaction Index Of Singapore 2017: Full Year Overview, Institute Of Service Excellence, Smu

Research Collection Institute of Service Excellence

The Customer Satisfaction Index of Singapore (CSISG) computes customer satisfaction scores at the national, sector, sub-sector, and company levels. The CSISG serves as a quantitative benchmark of the quality of goods and services produced by the Singapore economy over time and across countries. The fourth quarter results mark the end of measurement for CSISG 2017. Singapore’s 2017 national score was computed using the data collected during these four quarters.