Business Commons^™

Plastic Fantastic: The Fiberglass Boatbuilding Industry In Holland, Michigan, Geoffrey D. Reynolds

Faculty Publications

Plastic Fantastic: The Fiberglass Boatbuilding Industry in Holland, Michigan is a chapter concerning the use of fiberglass reinforced plastic (FRP) to build boats starting in the 1940s. In the 1950s boat builders discovered that fiberglass would allow them to design boats that would lead to new boat sales and increased profit margins for years to come. This technology steadily spread throughout American boat manufacturing plants, including Holland, Michigan, placing the town among the leaders in the industry.

Tell Me At What Time You Usually Wake Up, I’Ll Tell You What Type Of Traveler You Are: An Investigation Of The Relationship Between Destination Canada “Explorer Quotient” Segmentation Method And Chronotype, Maryse Côté-Hamel

TTRA Canada 2016 Conference

While travelers diverge on their attitudes, beliefs, values, motivations and behaviours, they also vary in their chronotype (also called diurnal preference). The present research investigates the mediating influence of the chronotype on the relationship between Destination Canada "Explorer Quotient" and the length of planning prior to the trip.

From Woods To Water: Reviving A G-W Invader, Geoffrey D. Reynolds

Faculty Publications

From Woods to Water: Reviving a G-W Invader is an article concerning the full restoration of a 1972 G-W Invader 10.3' Rally fiberglass boat by high school students Peter Reynolds, Gurjinder Sandhu, and instructor Geoffrey Reynolds, during May and June 2016.

The Study Of Traditional And Non-Traditional Marketing Communications: Target Marketing In The Events Sector., Gordon Geraghty, Ann T. Conway

Conference papers

There is a vast array of information on marketing but there is little literature on event marketing, specifically target marketing for events. The event sector is one that is constantly changing; the need to reinvent, innovate and self-disrupt is part and parcel for a sector that seeks to constantly entertain and turn a profit, so too is the marketing sector.

The research was carried out using face-to-face in-depth interviews and 1 focus group, all of which were audio recorded with the consent of the participants. The sample comprises of event and marketing professionals. The analysis focused on research’s objectives and …

Overcoming Fraud & Dishonesty In The Hospitality Industry, James Peter Murphy

Conference papers

The licensed industry is an increasingly competitive market place, many bars have responded by empowering staff and undertaking structural and management reforms in recent years. Undoubtedly, these changes have significantly raised the levels of customer service and enhanced customer satisfaction. Paradoxically these changes, combined with the responsibilities allocated to bar staff and management to supervise and manage bars with autonomous control have created more fertile conditions, scope and opportunity for dishonest actions by staff members.

The way licensed premises approach the issue of staff fraud is changing in response to the increased risk. Many bars have historically been anxious to …

Going For The Gold: The Economics Of The Olympics, Victor Matheson, Robert Baade

Economics Department Working Papers

In this paper, we explore the costs and benefits of hosting the Olympic Games. On the cost side, there are three major categories: general infrastructure such as transportation and housing to accommodate athletes and fans; specific sports infrastructure required for competition venues; and operational costs, including general administration as well as the opening and closing ceremony and security. Three major categories of benefits also exist: the short-run benefits of tourist spending during the Games; the long-run benefits or the "Olympic legacy" which might include improvements in infrastructure and increased trade, foreign investment, or tourism after the Games; and intangible benefits …

Proposing A Sustainable Tourism Framework For The Philippines, Michael Angelo A. Cortez, John Paolo R. Rivera

Center for Business Research and Development

The travel and tourism (T&T) industry has become a major contributor to growth and development in most economies across the globe (World Travel & Tourism Council [WTTC], 2014). The industry has significantly increased its gross value added (GVA) to the well-being of stakeholders through its direct economic impacts; and indirect and induced impacts to its forward and backward linkages. As such, according to Roe (2001), the T&T evolved into the world’s largest industries, generating approximately 11 percent of the global Gross Domestic Product (GDP), providing 200 million job opportunities, and transporting nearly 700 million international travellers annually.

Recreation Department Analysis, Dr. John Delaney, Benjamin Fornek, Katherine Ziegler, Daniel Murray

2015-2016: Clinton, Iowa

No abstract provided.