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Full-Text Articles in Business
The Effects Of Organizational Philanthropic Movements And Related Public Relations Strategies, Gabriella C. Trapani
The Effects Of Organizational Philanthropic Movements And Related Public Relations Strategies, Gabriella C. Trapani
Journalism
The following is a comprehensive public relations campaign created after extensive research on public relations efforts and corporate social responsibility. The study is mainly focused on establishing the relationship, if any, between a company’s philanthropic efforts and their profits. The study seeks to answer questions such as “Is the return on investment for philanthropic giving worth it?” and “How might this impact company morale?” With a focus on measuring the success of a philanthropic campaign created for Sereno Group Real Estate company, a small to midsize residential real estate company in the Silicon Valley, this study serves as a basis …
Assessment Of The Potential Of Proposed Stations Of The California High-Speed Rail As Major Hubs For Physical And Economic Development, Seitu Akira Coleman
Assessment Of The Potential Of Proposed Stations Of The California High-Speed Rail As Major Hubs For Physical And Economic Development, Seitu Akira Coleman
Master's Theses
This study investigated the potential for development of station catchment areas around the proposed California High-Speed Rail System. The study was prompted by a review of practices of Japanese railway company groups that engage not only in train operations, but also in business diversification and property development within the station areas of their lines. These actions allow the company groups to diversify their revenues streams, increase ridership on their lines, and operate as a whole with net profits. This is in contrast to transit agencies in the United States, which only focus on transporting passengers along their lines and do …