Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Business
The State Of The Region: Hampton Roads 2011, James V. Koch, Vinod Agarwal, Christopher B. Colburn, Vicky Curtis, Steve Daniel, Susan Hughes, Elizabeth Janik, Feng Lian, Sharon Lomax, Janet Molinaro, Ken Plum, Jim Sylvester, Ayush Toolsidass, Shara Weber, Gilbert Yochum
The State Of The Region: Hampton Roads 2011, James V. Koch, Vinod Agarwal, Christopher B. Colburn, Vicky Curtis, Steve Daniel, Susan Hughes, Elizabeth Janik, Feng Lian, Sharon Lomax, Janet Molinaro, Ken Plum, Jim Sylvester, Ayush Toolsidass, Shara Weber, Gilbert Yochum
Economics Faculty Books
This is Old Dominion University's 12th Annual State of the Region report. While it represents the work of many people connected in various ways to the university, the report does not constitute an official viewpoint of Old Dominion or it's president, John R. Broderick. The report maintains the goal of stimulating thought and discussion that ultimately will make Hampton Roads an even better place to live. We are proud of our region's many successes, but realize that it is possible to improve our performance. In order to do so, we must have accurate information about "where we are" and a …
Intercultural Accommodation Of Ethnic Minority Consumers: An Empirical Examination Of The Moderating Effects In Service Encounters, Sarah Mady
Theses and Dissertations in Business Administration
The current study proposed a model of intercultural accommodation and nine emergent hypotheses grounded in three theories: Accommodation Theory, Distinctiveness Theory and the Elaboration Likelihood Model. The study expected that the offering of a service in the minority consumer's language and by an ethnically-similar service provider will lead to favorable service quality perceptions, in the absence of any intervening variables. Ethnic minority consumers were also expected to differ in their perceptions of service quality when intercultural accommodation efforts were or were not offered given a number of intervening variables. The proposed model and the nine hypotheses were assessed via a …