Business Commons^™

College Girl's Guide To Fayetteville, Ar, Sydney Johnson

Human Nutrition and Hospitality Management Undergraduate Honors Theses

The mission behind creating the College Girl’s Guide to Fayetteville, AR was to ease the adjustment from high school to college for females attending the University of Arkansas. This is one of life’s most monumental transitions, often resulting in anxiety, depression, and loneliness, specifically among the female demographic. With that in mind, the intent of the guidebook was to develop culture, confidence, and community on campus. In the aftermath of Covid-19, loneliness on college campuses has become an epidemic in need of a university-wide solution to increase student satisfaction and retention. A research aspect that heavily impacted the project was …

Towards Agile Academia: An Approach To Scientific Paper Writing Inspired By Software Engineering, Tyler Procko

Doctoral Dissertations and Master's Theses

The construction of scientific papers is performed in service of the greater scientific community. This iterative process is, in effect, an academic economy, where all members benefit from well-written papers. However, many published scientific papers are poorly written; they often lack sufficient detail to allow replication, there is improper usage of citations or a lack of regard to relevant work, reporting is vague or without linked empirical data to allow verification, figures do not correspond to text or are non-sensical, literary elements, e.g., bulleted lists, are used ineffectively, formatting renders certain sections unreadable, and grammatical errors abound. The issues of …

Management Recommendations For Working With Journalism And New Media Unions, Christopher A. Badurek, Arien Rozelle

Proceedings of the New York State Communication Association

Unions organization is increasingly of interest in the media today, particularly in the case of union organization efforts in New York state. In light of this trend, the ways informal organizations such as union membership impact formal organizations and businesses overall are explored through the lens of micro, macro, and macro levels of organizational behavior. In particular, the role of journalists as employees is considered in the context of large, established media organizations and in start-up new media organizations. A comparison of these two sectors provides context in developing managerial recommendations for leaders to consider when working with unionized labor …

Muslim Fashion Influencers Shaping Modesty In The Twenty-First Century On Social Media, Awa Sanno

Student Theses and Dissertations

The depiction of Muslim women in Western media has been a long-running joke, as they are framed to be oppressed by the burdens of their religion and the hijab. However, Muslim women have used the power of social media to counter that narrative through their large followings as fashion influencers, digital creators, food bloggers, makeup artists, lifestyle bloggers, musicians, and so much more. Specifically, Muslim fashion influencers are changing and redefining the notion of modesty throughout their posted content on social media. Many people in Muslim communities see this redefinition of modesty as a conflict with the "proper" ways of …

After Writing 730 Newspaper Columns Over 13 Years –Important Lessons Learned And Advice To Others, Don Daake, Edward Piatt

Scholar Week 2016 - present

Dr. Don Daake, Ph.D. (Florida State 1995), Business Professor Emeritus, and Dr. Edward Piatt, Ed.D. (ONU 2011), MBA Adjunct, share their secrets about writing and actually getting published. They are particularly interested in faculty and students who would like to join them as co-authors or anyone who enjoys writing and wants to get published. To paraphrase an old adage, "If a tree falls in the forest with no ears to hear, does it make a sound. It matters not for the tree has fallen." Our version “If you write something and practically no one reads it, have you really written …

The Artist's Diary, Anamae Gilroy

Senior Projects Spring 2022

Senior Project submitted to The Division of Arts of Bard College.

Uncovered Magazine: A Magazine Prototype And Business Plan, Avery Bowman

Honors Theses

Through developing a skin care magazine prototype and business plan, this thesis aims to show how a print magazine can be successful to a young audience. By studying the history and development of both magazines and skin care and focusing on today’s industries, now is the perfect time to launch a skin care magazine. Uncovered Magazine will not only focus on filling this gap, but also will aim to empower women to find beauty in their natural skin.

Immersive Media & Books: Consumer Behavior And Experience With Multiple Media Forms, Panorama Project, Rachel Noorda, Kathi Inman Berens

English Faculty Publications and Presentations

This is the first study to capture data about how people engage with books, video games and TV/movies. The study’s main emphasis is on behavior with books, with demographic data in three age groups, five U.S. regions, and seven racial/ethnic groups. Books exist in a connected media ecosystem where the most important customers are avid: avid book engagers (4+ books per month), but also avid consumers of other media. It is possible that these people are the ones who drove the 8.2% increase in book sales during 2020. This study finds that customers who engage avidly with books do so …

Should You Pay For The Chicken When You Can Get It For Free? No Longer Life On The Farm As We Know It, Sharon M. Mattern Büttiker, James King, Susie Winter, Crane Hassold

Charleston Library Conference

The scholarly publishing ecosystem is being forced to adapt following changes in funding, scholarly review, and distribution. Taken alone, each changemaker could markedly influence the entire chain of research consumption. Combining these change forces together has the potential for a complete upheaval in the biome. During the 2019 Charleston Library conference, a panel of stakeholders representing researchers, funders, librarians, publishers, digital security experts, and content aggregators addressed such questions as what essential components constitute scholarly literature and who should shepherd them. The 70-minute open dialogue with audience participation invited a range of opinions and viewpoints on the care, feeding, and …

Law And Authors: A Legal Handbook For Writers (Introduction), Jacqueline D. Lipton

Book Chapters

Drawing on a wealth of experience in legal scholarship and publishing, Professor Jacqueline D. Lipton provides a useful legal guide for writers whatever their levels of expertise or categories of work (fiction, nonfiction, academic, journalism, freelance content development). This introductory chapter outlines the key legal and business issues authors are likely to face during the course of their careers, and emphasizes that most legal problems have solutions so law should never be an excuse to avoid writing something that an author feels strongly about creating. The larger work draws from case studies and hypothetical examples to address issues of copyright …

Small But Mighty: How A Team Of Four Administers A Robust Library Publishing Program, Sue Ann Gardner, Paul Royster

University of Nebraska-Lincoln Libraries: Conference Presentations and Speeches

A team of four people administers the UNL institutional repository (https://digitalcommons.unl.edu), which is one of the largest (109,000-plus full text items) and most-accessed (over 62,000,000 downloads) in the United States. The team also administers a robust library publishing program with over 80 scholarly monographs and 12 peer-reviewed journals. A recent focus of the program has been open educational resources, partnering with scholars to identify or create free online learning objects.

This talk will include details about how such a small team accomplishes so much. Staffing, task assignment, workflow, author relations, reader relations, education, administration, policy generation, platform management, …

Ruta Del Sol Iii Una Obra De Construcción Quiebra Empresas Caso Grodco, Luis Elías Calderón Guzmán

Contaduría Pública

No abstract provided.

Edición Vol.6 No.1 De La Revista Balance Social Digital De La Facultad De Ciencias Administrativas Y Contables Enero - Junio 2019, Daniel Steven Bernal Briceño, Ariana Gil Malaver

Contaduría Pública

No abstract provided.

Engaging High School Students Towards A Career In Cybersecurity, Caroline Rose Ster

Journalism

The following study acknowledges the numerous jobs available in cybersecurity and searches for ways to use public relations efforts to engage high school students towards a career in cybersecurity. While the field of cybersecurity is growing and the amount of jobs are increasing, there is currently not enough people pursuing a career in cybersecurity. This lack of professionals is dangerous because there are simply not enough professionals that are seeking to progress the field, and there’s not enough people to fight the increasing number of cyberattacks. The main goal for this project was to discover public relations tactics that can …

Marketing In Portland's Small Publishing Industry: Case Studies In The Biographical Approach, Kate Jay

University Honors Theses

This thesis seeks to understand the influence of a publisher’s individual experience and background on the marketing functions of a small publishing press. In order to complete this task, the biographical approach was used. This approach requires interviews of small business owners in order to gain an understanding of their motivation, history, and background. Three Portland publishers of similar size but varying genre focuses were interviewed. The interviews were analyzed and treated as individual case studies. The results of the interviews and analysis was an understanding that the impact on a press from the owners’ knowledge, personalities, and backgrounds change …

Research Benefits For Scholarly Authors Being Published On A Public Forum, Hunter M. Watson, Brent D. Bowen, Timothy B. Holt, Jacqueline R. Luedtke

Publications

The previous construct of research was focused on social media platforms as a benefactor in broadcasting towards a global audience with non-academic professions. Following along the same ideology, this research directs the attention to a pertained audience in academic profession.

•Embry-Riddle is the host of Scholarly Commons which collects the research of authors (faculty members), and assists in developing a digital portfolio. This portfolio creates metric measurements on a dashboard to indicate where downloads are occurring, and aids in providing current information pertaining to the authors’ publication. •In this case, the publication of the National Airline Quality Rating (AQR) ( …

Consuming Digital Debris In The Plasticene, Stephen R. Parks

Theses and Dissertations

Claims of customization and control by socio-technical industries are altering the role of consumer and producer. These narratives are often misleading attempts to engage consumers with new forms of technology. By addressing capitalist intent, material, and the reproduction limits of 3-D printed objects’, I observe the aspirational promise of becoming a producer of my own belongings through new networks of production. I am interested in gaining a better understanding of the data consumed that perpetuates hyper-consumptive tendencies for new technological apparatuses. My role as a designer focuses on the resolution of not only the surface of the object through 3-D …

Media Constructed Retirement Articles Of Professional Baseball Players, Kevin T. Berge

Sport Management Undergraduate

The career of an athlete may shape the narrative that the media uses when writing articles on that player when they retire. Many people fail to understand how the media constructs articles the way they do on Major League Baseball (MLB) players upon retirement. This research study used a mixed method approach to show how the media covers certain professional MLB players when they retire. The researcher counted how many times chosen variables were mentioned in two different articles of sixteen retired MLB players, and then extracted quotes from those articles. This study found that superstar pitchers and superstar hitters …

The Knowledge Worker And Upskilling: Can Instructional Design Frameworks Help?, Susan W. Brown

Instructional Design Capstones Collection

This paper explores how knowledge workers face uncertainties in the job market and how workers sustain a decades-long career in the midst of technology changes and globalization pressures. In particular, this paper asks how knowledge workers self-assess knowledge gaps, discover appropriate learning opportunities, demonstrate mastery, and promote credentials across decades-long careers. Interviews with 8 knowledge workers in educational publishing, an industry undergoing workforce changes due to market disruption, provides real-world context to this research question. Taking into account various theoretical frameworks offered for adult education and also reviewing the realities of the postmodern workplace, the paper outlines the hurdles impairing …

Transitioning College Media From Print Focused Business Models To Digitally Focused Business Models, Celina Oseguera

Journalism

The noticeable downturn in print advertising indicates a need for change in the news industry business model. College media is not immune to this decline and need for change. A change in business model calls for transitioning to an alternative system that does not primarily rely on print products and advertising — a digitally focused business model. Many college media organizations around the United States have started to pursue this type of model, changing the way they produce and present news in the process. Taking into account the state of print focused business models in the general and collegiate news …

Life Beyond The Like: Uses & Gratifications Of Sharing Business Facebook Page Content, Sara M. Nash

College of Journalism and Mass Communications: Theses

One of the main reasons businesses create a Facebook Page is to solidify relationships with existing customers who are Facebook users and to leverage those relationships to gain new customers. Many studies have asked Facebook users to articulate the gratifications they receive when “liking” a business Facebook Page. These studies help explain what gratifications users gain by connecting to businesses via Facebook. To expand on these findings, the current pilot study applied the uses and gratifications theory to identify Facebook users’ motivations to “share” business Facebook content within their own personal network. Understanding users’ reasons for “sharing” will help businesses …

Changing The Academic Culture: Valuing Patents And Commercialization Toward Tenure And Career Advancement, Paul R. Sanberg, Morteza Gharib, Patrick T. Harker, Eric W. Kaler, Richard B. Marchase, Timothy D. Sands, Nasser Arshadi, Sudeep Sarkar

Nasser Arshadi

A Profitable Public Sphere: The Creation Of The New York Times Op-Ed Page, Michael J. Socolow

Communication and Journalism Faculty Scholarship

This stud y utilizes archival and other primary materials to describe the development of the New York Times op-ed page. This innovative forum for commentary, which premiered in September 1970, is examined through the lenses of Jiirgen Habermas' public sphere theory and eco­ nomic concerns in the American newspaper industry. The page provid­ ed a significant source of revenue and diversified social, cultural, and political news analysis. Times executives sought to serve the public interest while considering corporate profits.

The Google Book Settlement And The Fair Use Counterfactual, Matthew Sag

Faculty Articles

The sprawling Google Book Search litigation began as a dispute between the search engine colossus and a variety of authors and publishers over the legality of Google’s book digitization effort, the Google Book Search project (“GBS” or “Google Book Search”), for the purpose of indexing paper collections and making them searchable on the Internet. However, through the metamorphic power of class action litigation, a dispute over mere indexing and searching has been transformed into a comprehensive agreement over the future of the book as a digital commodity. Understanding this transformation and its implications is the central ambition of this article. …

Ua1c9 Document Photos, Wku Archives

WKU Archives Collection Inventories

Images of documents from the WKU Archives digitized for publication or on-line exhibits.

Ua1f Wku Archives Vertical File - Regents 1995-2008, Wku Archives

WKU Archives Records

Digitized vertical file materials regarding WKU Board of Regents.

Ua12/2/1 College Heights Herald, Vol. 76, No. 20, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Loyal, Taylor. Students Sound Off on Election 2000 – Politics
• Youngman, Sam. U.S. News Rankings Overlook Western
• Ragan, Jason. Sorority Hall Finally Gets a Name – Meredith Hall
• Youngman, Sam. Parties Vie for College Vote – Politics
• There’s No Excuse for Voter Apathy – Politics
• Grady, Brian. Editorial Cartoon Goalposts
• Ramge, Jim. The Spirit Is Back – Football
• Lipscomb, Robbie. South Campus Is Ignored
• It’s a Grand Night for Ohio Valley Conference Champions, Fans
• Hawkins, Allen. Al Gore, Democrats Work for College Students
• Morrison, Ryan. George W. Bush the …

Ua12/2/1 College Heights Herald, Vol. 76, No. 19, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Warren, Brandy. $80 Fee Increase Passes – Regents, Athletics Fee
• Moore, Brian. Ohio Valley Conference Champions – Football
• Lynch, Caroline. University Settles Three Harassment Lawsuits – Jessica Allen, Janet Short, Tammy Collins, Wayne Jones
• Dawes, Jennifer. Hell House Draws Protesters, Large Crowd – Diversity Coalition, Green Party, Demonstrations, Victory Hill Ministries
• Hall, Rex. Gated Lots Damaged After Tops’ Victory – Parking & Traffic Services, Vandalism
• Fee Hike Shows Regents Don’t Care – Athletics Fee
• Grady, Brian. Editorial Cartoon WKU Athletics Trick or Treating for Cash
• Lanter, Charlie. Student Government …

Ua12/2/1 Homecoming, Wku Student Affairs

WKU Archives Records

Special homecoming edition of the College Heights Herald:

• Walsh, Erica. A Picture of Excellence – Journalism & Broadcasting
• Haarstad, Havard. Homecoming a New Experience for Most International Students
• Batcheldor, Matt. Traditions Make Student Ponder the Highlights of Life on the Hill
• Bennett, Jacob. Raise the Roof Gets Mixed Reaction From All
• Loyal, Taylor. Writer’s Grandparents See Hill As a Much Different Place – Charles Loyal, Bettie Loyal, Reminiscing
• Walsh, Erica. Last of Photo’s Founders Will Retire After 25 Years – Mike Morse
• Darr, John. Homecoming Will Be Huge This Weekend
• Queen, Chad. Past Football Teams to Be Honored
• Corcoran, Kate. …

Ua12/2/1 College Heights Herald, Vol. 76, No. 14, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Lynch, Caroline. Committee Endorses $80 Fee Increase – Regents, Athletics Fees
• Dawes, Jennifer. Feminist Speaking Tonight – Susan Faludi
• Lynch, Caroline. Gary Ransdell Approves $100 Contribution Increase – Health Insurance, Employee Benefits
• Warren, Brandy. Topline Replaced with Online Registration Service, Topnet – Registrar
• Uhde, Andrea. Trina & Trick Daddy to Perform at Corvette Museum – Concerts
• Slaughter, Michelle. Denim Day Fund Raiser Planned for Tomorrow – Phi Beta Lambda
• Cheer On Toppers
• Passing of Old Rivalry Regretted – Eastern Kentucky University, Ohio Valley Conference
• Grady, Brian. Editorial Cartoon WKU …