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Full-Text Articles in Business

Journey To Destination 2005, Andra Gumbus, Bridget M. Lyons, Dorothy E. Bellhouse Aug 2002

Journey To Destination 2005, Andra Gumbus, Bridget M. Lyons, Dorothy E. Bellhouse

WCBT Faculty Publications

Bridgeport Hospital and Healthcare Services (BHHS) in Bridgeport, Conn., a part of the Yale New Haven Health System (YNHHS), embraced the balanced scorecard because it had been experiencing a loss in revenue and income due to managed care penetration in the local marketplace. This hospital is not alone in facing financial pressures. The balanced scorecard provides the framework for measuring performance in a complex and changing medical environment. Still retaining financial measures, the following drivers of financial success are incorporated into Bridgeport's scorecard: quality clinical outcomes; expert clinical care providers; satisfied patients, doctors, and staff; and volume and market-share growth. …


How Cigarette Advertising Works: Rich Imagery And Poor Information, Richard W. Pollay Jun 2002

How Cigarette Advertising Works: Rich Imagery And Poor Information, Richard W. Pollay

Richard W. Pollay

No abstract provided.


Targeting Of Asian Americans And Pacific Islanders By The Tobacco Industry: Results From The Minnesota Tobacco Document Depository, Richard W. Pollay Jan 2002

Targeting Of Asian Americans And Pacific Islanders By The Tobacco Industry: Results From The Minnesota Tobacco Document Depository, Richard W. Pollay

Richard W. Pollay

No abstract provided.


Providers Choices In Web-Medical Records: An Analysis Of Trade-Offs Made By Physicians In San Bernardino County, Jay Eriah Shankar Jan 2002

Providers Choices In Web-Medical Records: An Analysis Of Trade-Offs Made By Physicians In San Bernardino County, Jay Eriah Shankar

Theses Digitization Project

This thesis concluded that offering physicians an appropriate Web-based transcription service should be well received and improve their medical record management and patient care.


Microfinance And Households Coping With Hiv/Aids In Zimbabwe: An Exploratory Study, Horizons Program Jan 2002

Microfinance And Households Coping With Hiv/Aids In Zimbabwe: An Exploratory Study, Horizons Program

HIV and AIDS

The widespread prevalence of HIV/AIDS in sub-Saharan Africa adversely affects millions of households. In recent years, microfinance has been proposed as a strategy to help the households of microentrepreneurs respond to the negative economic impacts of HIV/AIDS. This attention to the potential role of microfinance builds upon earlier research that shows that microfinance institutions (MFIs) that charge commercial rates of interest and use sound business practices can become operationally self-sustainable and help improve the lives of the poor and vulnerable nonpoor. This type of MFI generally offers small loans, often combined with savings services. An MFI may also offer business …