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Montana Poll: 1992-2009 Resident's Attitudes Toward Tourism & 2009 Resident Prioritites , Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

In each of the past three strategic plans for Montana’s Travel and Tourism Industry, one goal has been to understand and then facilitate improved attitudes toward tourism in the state. ITRR has contributed to the understanding of resident attitudes by polling Montana residents about their attitudes and opinions regarding tourism since 1991. This report looks at the trends of these attitudes over the past 17 years.