Open Access. Powered by Scholars. Published by Universities.®
- Keyword
- Publication
- Publication Type
Articles 1 - 3 of 3
Full-Text Articles in Business
Managerial Segmentation Of Service Offerings In Work Commuting, Steven D. Silver
Managerial Segmentation Of Service Offerings In Work Commuting, Steven D. Silver
Faculty Publications
This study reports an implementation of procedures that multivariate methodology make available to assess the relative importance of attributes of service offerings to work commuters. Adaptive choice conjoint analysis was used to derive the importance weights of attributes in available service offering to a commuter sample. A clustering procedure was then used to define homogeneous sub-groups of the sample and the combination of demographic differences that discriminate clusters. Results of this assessment are used to indicate how a market in workcommuting can be segmented on the basis of user indications of the importance of attributes of service offerings.
The New Panama Canal In A Global Context, Herman L. Boschken
The New Panama Canal In A Global Context, Herman L. Boschken
Faculty Publications, School of Management
Without the "container revolution" (1970-present) and its redesign of seaport and maritime-trade infrastructures, globalization as we know it would not exist. With the recent enlargements of the Panama and Suez Canals, many new implications for U.S. economic trade are unfolding. This presentation at the Commonwealth Club of California, outlines recent changes in world trade and infrastructure development, and poses five factors that will likely determine winners and losers in the unfolding developments of this highly competitive world trade-route system.
Swings For Dreams: Public Perceptions Of The Nonprofit Sector And Effects On Donating Behavior, Kelsey L. Fisher
Swings For Dreams: Public Perceptions Of The Nonprofit Sector And Effects On Donating Behavior, Kelsey L. Fisher
Master's Projects
No abstract provided.