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Full-Text Articles in Business
Book Review: The Concept Of Community: Lessons From The Bronx, Angela M. Eikenberry
Book Review: The Concept Of Community: Lessons From The Bronx, Angela M. Eikenberry
Public Administration Faculty Publications
A book review of DeRienzo, H. (2008). The Concept of Community: Lessons From the Bronx. Milan, Italy: IPOC di Pietro Condemi.
The Hidden Costs Of Cause Marketing, Angela M. Eikenberry
The Hidden Costs Of Cause Marketing, Angela M. Eikenberry
Public Administration Faculty Publications
From pink ribbons to Product Red, cause marketing adroitly serves two masters, earning profits for corporations while raising funds for charities. Yet the short-term benefits of cause marketing—also known as consumption philanthropy—belie its long-term costs. These hidden costs include individualizing solutions to collective problems; replacing virtuous action with mindless buying; and hiding how markets create many social problems in the first place. Consumption philanthropy is therefore unsuited to create real social change.