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Full-Text Articles in Business
"(Don’T You) Wish You Were Here?”: Narcissism, Envy And Sharing Of Travel Photos Through Social Media: An Extended Abstract, David G. Taylor
"(Don’T You) Wish You Were Here?”: Narcissism, Envy And Sharing Of Travel Photos Through Social Media: An Extended Abstract, David G. Taylor
WCBT Faculty Publications
Consumers are increasingly relying on user-generated content on social media for their awareness and subsequent decisions regarding travel destinations. This user-generated content – photos, comments, narratives and stories – is perceived by consumers to be more trustworthy and reliable compared to traditional sources of tourism information. ). Thus, understanding consumer motivations for sharing their travel through social media may provide tremendous advantage for tourism marketers.
The Motivation To “Like”: Do “Likes” Cause Conformity On Social Media?, Charles D. Dolph, Daniel J. Case Jr., Devin M. Welsh
The Motivation To “Like”: Do “Likes” Cause Conformity On Social Media?, Charles D. Dolph, Daniel J. Case Jr., Devin M. Welsh
The Research and Scholarship Symposium (2013-2019)
Social media has become the norm in westernized culture in many households. Many companies ranging from small to large organizations have employed multiple forms of social media in order to promote their business. Some companies are inclined to buy “likes” from other businesses in order that their product may seem more appealing to viewers online. The question that this study aimed to address whether participants were more likely to “like” a picture if the picture has more associated “likes”, rather than if it is a good picture as deemed by a professional photographer. This would follow the traditional conformity principles, …