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Full-Text Articles in Business
The Story Of Taste: Using Eegs And Self-Reports To Understand Consumer Choice, Charnetta Brown, Adriane B. Randolph, Janée N. Burkhalter
The Story Of Taste: Using Eegs And Self-Reports To Understand Consumer Choice, Charnetta Brown, Adriane B. Randolph, Janée N. Burkhalter
The Kennesaw Journal of Undergraduate Research
The authors investigate consumers’ willingness to switch from a preferred manufacturer brand to an unfamiliar private-label brand if taste is perceived as identical. Consumer decisions are examined through recordings of electrical brain activity in the form of electroencephalograms (EEGs) and self-reported data captured in surveys. Results reveal a willingness of consumers to switch to a less-expensive brand when the quality is perceived to be the same as the more expensive counterpart. Cost saving options for consumers and advertising considerations for managers are discussed.
Disordered Money Behaviors: Development Of The Klontz Money Behavior Inventory, Bradley Klontz, Sonya L. Britt, Kristy L. Archuleta, Ted Klontz
Disordered Money Behaviors: Development Of The Klontz Money Behavior Inventory, Bradley Klontz, Sonya L. Britt, Kristy L. Archuleta, Ted Klontz
Journal of Financial Therapy
Much of the existing literature on financial behavior focuses on basic money management tasks (e.g., balancing a checkbook). However, it can be equally important to identify problematic financial behaviors that can sabotage one’s financial health. The purpose of this study was to create an assessment tool that can be used by mental health and financial professionals to identify disordered money behaviors that may impede on progress towards one’s financial goals. This study asked 422 respondents to indicate their agreement with disordered money behaviors, including compulsive buying, pathological gambling, compulsive hoarding, workaholism, financial enabling, financial dependence, financial denial, and financial enmeshment, …
Tactical Asset Management Or Financial Trauma?: Why The Abandonment Of Buy-And-Hold May Be A Symptom Of Posttraumatic Stress, Bradley Klontz, Sonya L. Britt
Tactical Asset Management Or Financial Trauma?: Why The Abandonment Of Buy-And-Hold May Be A Symptom Of Posttraumatic Stress, Bradley Klontz, Sonya L. Britt
Journal of Financial Therapy
The purpose of this study was to measure the psychological impact of the 2008 financial crisis on financial planners. Recent surveys of financial advisors have confirmed a fundamental shift away from strategic management in favor of tactical management, with planners reporting having had made on average 2.15 adjustments in the past 12 months to take advantage of market changes (FPA 2012 Trends in Investing Study, 2012), and 83% of financial planners planning to make at least one tactical adjustment within the next three months (Veres, 2012). This article explores the psychological impact of the 2008 financial crisis on financial planners, …
Influence Of Age And Gender On The Emotional Intelligence Of Managers, L. K. Singh, Ruchi Srivastava
Influence Of Age And Gender On The Emotional Intelligence Of Managers, L. K. Singh, Ruchi Srivastava
Business Review
Organizations are made up of people and function through people. Without people organizations cannot exist. The resources of men, money, materials and machines are collected, coordinated and utilized through people. Therefore, we can say that people are the most significant resource of any organization. However globalization has brought in more competition. Now the organizations are on a race to become the market leader and there is high competition for survival. All these factors have brought the employees under fear, sense of insecurity and high stress due to which they become nervous, chronically worried, depressed and emotionally instable. They are easily …