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Psychology

Western Michigan University

1999

Articles 1 - 2 of 2

Full-Text Articles in Business

Children's Attitudes Toward Television Advertising: A State Of The Art Review, Heidi L. Haskins Apr 1999

Children's Attitudes Toward Television Advertising: A State Of The Art Review, Heidi L. Haskins

Honors Theses

The issue of children and advertising came to light in the 1970s and has continued to be a topic of much discussion ever since. In started in the 1970s when the Action for Children's Television petitioned the Federal Communications Commission (FCC) to eliminate all commercials from children's TV programs. Then in January 1973, the major networks agreed to reduce commercial time in children's weekend programs from 16 minutes an hour to 12 minutes an hour. In 1991, the Better Business Bureau estimated that children in the U.S. watch an average of 3.5 hours of television every day, and the average …


The Effects Of A Combination Of Feedback, Goals, And Consequences On The Performance Of Four Small Businesses, Timothy V. Nolan Apr 1999

The Effects Of A Combination Of Feedback, Goals, And Consequences On The Performance Of Four Small Businesses, Timothy V. Nolan

Dissertations

Performance measurement approaches such as the Balanced Scorecard (BSC) offer a format for attending to a few performance metrics rather than several different performance indicators. While the BSC approach offers a nice format for tracking performance, it does not provide a conceptual framework for improving performance. That framework can be found in Behavioral Systems Analysis. The Total Performance System emphasizes the importance of internal and external feedback in improving performance. Several studies have investigated feedback interventions in organizational settings. The intervention found to be most effective is a combination of feedback, goals, and consequences. The purpose of the current study …