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Full-Text Articles in Business
Workplace Motivation: Addressing Telework As A Mechanism For Maintaining Employee Productivity, Kaitlyn Fujii
Workplace Motivation: Addressing Telework As A Mechanism For Maintaining Employee Productivity, Kaitlyn Fujii
University Honors Theses
This research seeks to identify social and psychological factors that affect satisfaction levels of employees. The thesis suggests teleworking as a renewed tool for communicating and executing work in organizations; and moreover, demonstrating how telework systems can motivate millennial and gen-z workers to be productive. The main factors identified for said analysis have been determined through the study of business and academic literature about workplace culture and how it is changing. Such research investigated the differences between baby boomers, millennials and gen-zs, and furthermore how providing employees with the option to participate in telework may enhance their output. To make …
The Role Of Marketing Education In Reactions To Advocacy Advertising, Tobin Carlberg
The Role Of Marketing Education In Reactions To Advocacy Advertising, Tobin Carlberg
University Honors Theses
The present research aims to explore whether marketing education creates a positive or negative reaction towards advocacy advertising in general. To test this, consumers with varying levels of marketing education were either interviewed or surveyed to gauge their level of persuasion knowledge, advertising appreciation, and overall reactions to advocacy advertising. Thus, a combination of qualitative (interviews) and quantitative (survey) methods were employed. Interview results suggested that those with greater marketing education held more favorable attitudes toward advocacy advertising, and survey results illustrated a strong correlation between those with more marketing education and one’s appreciation for advocacy advertising, which influenced positive …