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Full-Text Articles in Business
Student Government National Network, Alexander Chiarelott
Student Government National Network, Alexander Chiarelott
Honors Projects
My project is the creation and utilization of the Student Government National Network. This is a joint effort between many student leaders from around the country, but the idea for it was started by me and the former BGSU USG President Harrison Carter. My specific role in the development phase of this organization has been to bring in the student leaders in my network, as well as to consider the long-term marketing and financial routes we want the organization to take. I will be developing the marketing and economic plans for this organization, which have a major bearing on how …
The Personalization-Privacy Paradox Explored Through A Privacy Calculus Model And Hofstede’S Model Of Cultural Dimensions, Kellen M. Schwartz
The Personalization-Privacy Paradox Explored Through A Privacy Calculus Model And Hofstede’S Model Of Cultural Dimensions, Kellen M. Schwartz
Honors Projects
The Personalization-Privacy Paradox is a relevant issue for companies today, as it deals with the paradox of customers who on the one hand want to keep their personal data private, but on the other hand desire the personalization benefits that can be gained by giving up that privacy. Many studies in the past have observed the Personalization-Privacy Paradox, but not thoroughly through the lens of a privacy calculus model. This paper uses a privacy calculus model to examine the Personalization-Privacy Paradox using Hofstede’s Six Dimensions of Culture and examines the United States, Germany, and China as case studies of three …