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Microfoundations Approach To Risk And Uncertainty In The Uppsala Internationalization Process, John P. Merli

Electronic Theses and Dissertations

This study answers rising calls in International Business to employ a microfoundations approach for greater insight on differences in managerial cognition for entering business in high-risk locations. Consequently, findings challenge the Uppsala model’s longstanding stance concerning the risk-internationalization association governed by strict firm-level analysis. I examine CEO decision-making through the lens of their values, represented by their political ideology score along the liberal-conservative continuum, to offer greater predictability for rationalizing strategic choices. Accordingly, political ideology proved a significant predictor for explaining the circumstances in which CEOs elect high-risk locations based on their political ideology’s degree of liberalism. Additionally, its interactions …