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Full-Text Articles in Business
Marketing The Mountain State: A Large N Study Of User Engagement On Twitter, Kirk Richardson
Marketing The Mountain State: A Large N Study Of User Engagement On Twitter, Kirk Richardson
Capstone Projects – Politics and Government
Much of the evolving research on the use of social media in destination marketing emphasizes how information diffusion influences the reputational image of place. The present study uses Twitter data to focus on the relative differences in user engagement across discrete account types. Specifically, this is done to examine how the official destination marketing organization of Montana—the Montana Office of Tourism (MTOT)—performs relative to other account types. Several regression analyses conducted on Twitter data associated with an ongoing MTOT place branding campaign reveal that tweets sent from ‘official’ accounts are more likely to be retweeted, and are estimated to receive …
A Formative Evaluation Of The Bloomington-Normal Entrepreneurial Ecosystem, Emily Rego
A Formative Evaluation Of The Bloomington-Normal Entrepreneurial Ecosystem, Emily Rego
Capstone Projects – Politics and Government
This study serves as a formative evaluation of the Bloomington-Normal-McLean County, IL region’s entrepreneurial ecosystem, which the development thereof is a tactical strategy outlined in the recently created Bloomington-Normal economic development plan (also known as BN Advantage). An entrepreneurial ecosystem is a network comprising of entrepreneurs, supporting organizations and entities such as investors, governments, universities and various other organizations with a focus on economic development. Vibrant entrepreneurial ecosystems strengthen local entrepreneurial capacity, which then spurs economic development through job creation and growth, economic diversity and increasing a region’s competitive advantage. The methodology of this study involved combining qualitative and quantitative …