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Nation Branding: The Case For Marketing Strategy In International Relations, Brooke Boan
Nation Branding: The Case For Marketing Strategy In International Relations, Brooke Boan
Senior Theses
This thesis seeks to address the concept of nation branding and how states can use marketing strategies for international relations gains. Using a literature review of relevant concepts and trends in international relations, including soft power, public diplomacy, and cultural diffusion, the connection between marketing strategies and foreign policy trends become clear. An analysis of nation branding, its origins, applications, and challenges, provides insight into an up-and-coming area of international relations. Specific country case studies were chosen to examine the real-world results of nation branding including the shortcomings and future opportunities. The case of Japan shows how a country can …
The Effects Of Food Security On Socioeconomic Mobility In The United States: A Case Study In Allendale County, South Carolina, Taylor St Clarke
The Effects Of Food Security On Socioeconomic Mobility In The United States: A Case Study In Allendale County, South Carolina, Taylor St Clarke
Senior Theses
This thesis examines the relationship between food security – defined as accessibility to an affordable, nutritious, and sustainable source of food – and socioeconomic mobility in the continental United States. This thesis is primarily focused on the effects of food insecurity on both individuals and communities, examining the chronic long-term effects of such insecurity on areas known as “food deserts,” which are often given status as areas of persistent poverty. This research further examines the effects of a sustained poor diet, brought about by food insecurity, on the individual and overarching community in a food desert and how such a …