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External Stakeholder Relationship Strategies For Increasing Nonprofit Organizations' Financial Viability, Henry Ayoola Olofinmoyin

Walden Dissertations and Doctoral Studies

AbstractA business leader’s ability to establish and sustain effective relationships with organizational stakeholders affects business competitiveness and sustainability. Some executives of nonprofit organizations (NPOs) lack strategies to build relationships with external stakeholders to achieve financial viability for their organizations. Grounded in stakeholder theory, the purpose of this qualitative single case study was to explore strategies NPO executives use to build relationships with their organization's external stakeholders to achieve their organization's financial viability objectives. The participants were three senior executives of an NPO in Mississippi, United States, who have successfully managed financial viability objectives using external stakeholder relationship strategies for 3 …