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Strategies To Sustain Small Construction Businesses Beyond The First 5 Years Of Operation, Catherine Nyasha Mukopfa

Walden Dissertations and Doctoral Studies

Small business owners employ over half the U.S. labor force, yet only 50% of small businesses survive beyond 5 years. When small business owners understand the factors that lead to their business failure, they can develop strategies to remain sustainable and profitable within the first 5 years, thus reducing the potential of business failure. Grounded in the resource-based theory, the purpose of this qualitative multiple case study was to explore strategies five small construction owners in central Georgia used to remain in business beyond 5 years. Data were collected from semi structured interviews, a review of organization income statements and …