Business Commons^™

Intent-Based User Segmentation With Query Enhancement, Wei Xiong

Dissertations

With the rapid advancement of the internet, accurate prediction of user's online intent underlying their search queries has received increasing attention from the online advertising community. As a rich source of information on web user's behavior, query logs have been leveraged by advertising companies to deliver personalized advertisements. However, a typical query usually contains very few terms, which only carry a small amount of information about a user's interest. The tendency of users to use short and ambiguous queries makes it difficult to fully describe and distinguish a user's intent. In addition, the query feature space is sparse, as only …

Connecting The Disciplinary Dots: Faculty Attitudes Toward The Professionalization Of Web Development, Kathleen Mary Kalata

Dissertations

Professionalization offers rewards such as prestige, financial benefits and autonomy. Fields such as nursing and social work have undergone the professionalization process. This exploratory study examined faculty attitudes regarding the professionalization of web development as defined by the Hall model of professionalism. The purpose of the study was to understand how faculty view web development as a profession. Based on the Hall’s Professionalism Scale (1968) and modified survey by Snizek (1972), the Web Development Professionalism Inventory (WDPI) was used to explore faculty attitudes toward professionalization.

This study surveyed faculty about their views on the structural and attitudinal components of web …

Increasing Adolescent Interest In Computing Through The Use Of Social Cognitive Career Theory, Osama Eljabiri

Dissertations

While empirical research efforts are sufficient to provide evidence of the role of most constructs in the Social Cognitive Career Theory (SCCT), this dissertation shifts the research focus and finds serious shortcomings in defining the construct of computer technology learning experiences design.

The purpose of this dissertation is to investigate whether, and to what extent, the proposed SCCT-enhanced framework can increase self-efficacy and interest of pre-college and college students in computer-based technology through the newly proposed “Learning Experiences” construct; in particular, whether it can reduce the gender gaps.

As a result of a comprehensive literature review, the dissertation connects learning, …

Svmaud: Using Textual Information To Predict The Audience Level Of Written Works Using Support Vector Machines, Todd Will

Dissertations

Information retrieval systems should seek to match resources with the reading ability of the individual user; similarly, an author must choose vocabulary and sentence structures appropriate for his or her audience. Traditional readability formulas, including the popular Flesch-Kincaid Reading Age and the Dale-Chall Reading Ease Score, rely on numerical representations of text characteristics, including syllable counts and sentence lengths, to suggest audience level of resources. However, the author’s chosen vocabulary, sentence structure, and even the page formatting can alter the predicted audience level by several levels, especially in the case of digital library resources. For these reasons, the performance of …