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Partnering For Perfection: An Economics Perspective On B2b Electronic Market Strategic Alliances, Qizhi Dai, Robert J. Kauffman
Partnering For Perfection: An Economics Perspective On B2b Electronic Market Strategic Alliances, Qizhi Dai, Robert J. Kauffman
Research Collection School Of Computing and Information Systems
New technological innovations have made it possible for new intermediaries to create value in business processes that involve the procurement of manufacturing and services supplies. Associated with these innovations is the emergence of business-to-business (B2B) electronic markets. These act as digital intermediaries that aim to reduce the transaction costs and mitigate the risks inherent in procurement. They improve buyers’ capabilities to search for attractive prices and also serve to increase the liquidity of sellers’ products. In this chapter, the authors explore the evolution of B2B e-market firms in terms of the strategies they employ to “perfect” their value propositions and …