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Full-Text Articles in Business
Vungle Inc. Improves Monetization Using Big-Data Analytics, Bert De Reyck, Ioannis Fragkos, Yael Gruksha-Cockayne, Casey Lichtendahl, Hammond Guerin, Andre Kritzer
Vungle Inc. Improves Monetization Using Big-Data Analytics, Bert De Reyck, Ioannis Fragkos, Yael Gruksha-Cockayne, Casey Lichtendahl, Hammond Guerin, Andre Kritzer
Research Collection Lee Kong Chian School Of Business
The advent of big data has created opportunities for firms to customize their products and services to unprecedented levels of granularity. Using big data to personalize an offering in real time, however, remains a major challenge. In the mobile advertising industry, once a customer enters the network, an ad-serving decision must be made in a matter of milliseconds. In this work, we describe the design and implementation of an ad-serving algorithm that incorporates machine-learning methods to make personalized ad-serving decisions within milliseconds. We developed this algorithm for Vungle Inc., one of the largest global mobile ad networks. Our approach also …
Joint Optimization Of Resource Provisioning In Cloud Computing, Jonathan David Chase, Dusit Niyato
Joint Optimization Of Resource Provisioning In Cloud Computing, Jonathan David Chase, Dusit Niyato
Research Collection School Of Computing and Information Systems
Cloud computing exploits virtualization to provision resources efficiently. Increasingly, Virtual Machines (VMs) have high bandwidth requirements; however, previous research does not fully address the challenge of both VM and bandwidth provisioning. To efficiently provision resources, a joint approach that combines VMs and bandwidth allocation is required. Furthermore, in practice, demand is uncertain. Service providers allow the reservation of resources. However, due to the dangers of over-and under-provisioning, we employ stochastic programming to account for this risk. To improve the efficiency of the stochastic optimization, we reduce the problem space with a scenario tree reduction algorithm, that significantly increases tractability, whilst …