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Full-Text Articles in Business
Testing Mediation Via Indirect Effects In Pls-Sem: A Social Networking Site Illustration, Murad Moqbel, Rakesh Guduru, Ahasan Harun
Testing Mediation Via Indirect Effects In Pls-Sem: A Social Networking Site Illustration, Murad Moqbel, Rakesh Guduru, Ahasan Harun
Information Systems Faculty Publications and Presentations
Mediation analysis, in the context of structural equation modeling via partial least squares (PLSSEM), affords a better understanding of the relationships among independent and dependent variables, when the variables seem to not have a definite connection. In this paper, we demonstrate such an analysis in the context of social networking sites, using WarpPLS, a leading PLS-SEM software tool.