Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Business
Testing Mediation Via Indirect Effects In Pls-Sem: A Social Networking Site Illustration, Murad Moqbel, Rakesh Guduru, Ahasan Harun
Testing Mediation Via Indirect Effects In Pls-Sem: A Social Networking Site Illustration, Murad Moqbel, Rakesh Guduru, Ahasan Harun
Information Systems Faculty Publications and Presentations
Mediation analysis, in the context of structural equation modeling via partial least squares (PLSSEM), affords a better understanding of the relationships among independent and dependent variables, when the variables seem to not have a definite connection. In this paper, we demonstrate such an analysis in the context of social networking sites, using WarpPLS, a leading PLS-SEM software tool.
A Study Of Personal Cloud Computing: Compatibility, Social Influence, And Moderating Role Of Perceived Familiarity, Murad Moqbel, Valerie L. Bartelt, Mohammed Al-Suqri
A Study Of Personal Cloud Computing: Compatibility, Social Influence, And Moderating Role Of Perceived Familiarity, Murad Moqbel, Valerie L. Bartelt, Mohammed Al-Suqri
Information Systems Faculty Publications and Presentations
Building on a research framework based on the Theory of Reasoned Action (TRA), Innovation Diffusion Technology (IDT), and the Technology Adoption Model (TAM), we propose a model integrating compatibility, social influence, and perceived familiarity given the implicit uncertainty of personal cloud. Our model emphasizes the moderating effect of perceived familiarity on the relationships between both perceived compatibility and social influence on behavioral intention. PLS-based structural equation modeling is employed to test the related propositions empirically. Results from a survey, involving 265 university students, reveal that perceived compatibility explains a larger proportion of the variance in behavioral intention; perceived familiarity plays …