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University of Texas Rio Grande Valley

Familiarity

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Full-Text Articles in Business

Open Materials Discourse: Consumer Acceptance Of Personal Cloud: Integrating Trust And Risk With The Technology Acceptance Model, Valerie L. Bartelt, Murad Moqbel Sep 2016

Open Materials Discourse: Consumer Acceptance Of Personal Cloud: Integrating Trust And Risk With The Technology Acceptance Model, Valerie L. Bartelt, Murad Moqbel

Information Systems Faculty Publications and Presentations

This paper provides the materials used to collect survey data for the conceptual replication of Pavlou (2003) by Moqbel and Bartelt (2015). This replication paper used trust and perceived risk, in addition to the technology acceptance model (TAM) factors of perceived usefulness and perceived ease of use, to determine how consumer’s behavioral intentions affect online transactions (Moqbel & Bartelt, 2015). Two hundred forty participants took part in the 15-minute survey, with the option of choosing either online or paper format. This paper provides additional materials and details on how the survey was conducted. Step-by-step explanations are provided for the design, …


Open Data Discourse: Consumer Acceptance Of Personal Cloud: Integrating Trust And Risk With The Technology Acceptance Model, Murad Moqbel, Valerie L. Bartelt Jan 2016

Open Data Discourse: Consumer Acceptance Of Personal Cloud: Integrating Trust And Risk With The Technology Acceptance Model, Murad Moqbel, Valerie L. Bartelt

Information Systems Faculty Publications and Presentations

This paper provides the data used to analyze the conceptual replication of Pavlou (2003) by Moqbel and Bartelt (2015) which studied factors that impacted consumer’s behavioral intentions to make online transactions by integrating trust and perceived risk with the technology acceptance model (TAM). We provide a detailed description of the data so it meets the open data standards. In particular, we explain the structure of the data so that other researchers can easily analyze the same dataset to come to the same results and conclusions. Our dataset consists of 240 observations which includes the following constructs: perceived trust, perceived risk, …


A Study Of Personal Cloud Computing: Compatibility, Social Influence, And Moderating Role Of Perceived Familiarity, Murad Moqbel, Valerie L. Bartelt, Mohammed Al-Suqri Jan 2014

A Study Of Personal Cloud Computing: Compatibility, Social Influence, And Moderating Role Of Perceived Familiarity, Murad Moqbel, Valerie L. Bartelt, Mohammed Al-Suqri

Information Systems Faculty Publications and Presentations

Building on a research framework based on the Theory of Reasoned Action (TRA), Innovation Diffusion Technology (IDT), and the Technology Adoption Model (TAM), we propose a model integrating compatibility, social influence, and perceived familiarity given the implicit uncertainty of personal cloud. Our model emphasizes the moderating effect of perceived familiarity on the relationships between both perceived compatibility and social influence on behavioral intention. PLS-based structural equation modeling is employed to test the related propositions empirically. Results from a survey, involving 265 university students, reveal that perceived compatibility explains a larger proportion of the variance in behavioral intention; perceived familiarity plays …