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Consumer Acceptance Of Personal Cloud: Integrating Trust And Risk With The Technology Acceptance Model, Murad Moqbel, Valerie L. Bartelt

Information Systems Faculty Publications and Presentations

This paper conducts a conceptual replication of Pavlou (2003) which studied factors that impacted consumer’s behavioral intentions to make online transactions by integrating trust and perceived risk with the technology acceptance model (TAM). We test the generalizability of the model by replicating the study a decade later using a different online setting—personal cloud computing. Our results that are based on 240 observations, confirm the original study’s research model except perceived ease of use lost its direct predictive power to trust, perceived risk and perceived usefulness. Trust continues to be an important factor in perceived ease of use and perceived usefulness …