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Full-Text Articles in Business
Personal Cloud User Acceptance: The Role Of Trust And Perceived Risk In The Technology Acceptance Model, Murad Moqbel, Valerie L. Bartelt, John Cicala
Personal Cloud User Acceptance: The Role Of Trust And Perceived Risk In The Technology Acceptance Model, Murad Moqbel, Valerie L. Bartelt, John Cicala
Information Systems Faculty Publications and Presentations
This research considers technology adoption issues, as well as risk and trust factors, that lead to behavioral intention of personal cloud computing. We are interested in whether similar results are found in personal cloud computing, a tool that may be perceived as having more risks. Our research found that perceived risk decreased behavioral intentions. Perceived usefulness served as a mediator between trust and behavioral intentions, significantly increasing both relationships. Trust was found to decrease perceived risk; however, it directly increased behavioral intention, perceived usefulness, and perceived ease of use. Interestingly, perceived ease of use did not significantly affect behavioral intentions. …
A Study Of Personal Cloud Computing: Compatibility, Social Influence, And Moderating Role Of Perceived Familiarity, Murad Moqbel, Valerie L. Bartelt, Mohammed Al-Suqri
A Study Of Personal Cloud Computing: Compatibility, Social Influence, And Moderating Role Of Perceived Familiarity, Murad Moqbel, Valerie L. Bartelt, Mohammed Al-Suqri
Information Systems Faculty Publications and Presentations
Building on a research framework based on the Theory of Reasoned Action (TRA), Innovation Diffusion Technology (IDT), and the Technology Adoption Model (TAM), we propose a model integrating compatibility, social influence, and perceived familiarity given the implicit uncertainty of personal cloud. Our model emphasizes the moderating effect of perceived familiarity on the relationships between both perceived compatibility and social influence on behavioral intention. PLS-based structural equation modeling is employed to test the related propositions empirically. Results from a survey, involving 265 university students, reveal that perceived compatibility explains a larger proportion of the variance in behavioral intention; perceived familiarity plays …