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Performance Management

CCT College Dublin

Theses/Dissertations

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Full-Text Articles in Business

How To Improve Employee Efficiency Practices For Small Family Businesses, Nelva Sulme Bautista Prado Jul 2022

How To Improve Employee Efficiency Practices For Small Family Businesses, Nelva Sulme Bautista Prado

Business ETD Collections

The aim of this research project is to examine the efficiency of employees from the perspective of small family businesses and the workable solutions to improve low efficiency. The sampling method chosen to conduct this research was non-probabilistic and the type of sampling used was expert sampling. The non-probability sampling investigation was conducted using the qualitative research method, which this research project pursued.

An interview was undertaken with an expert in the field of business development and productive development issues who is an ILO Specialist for Latin America and the Caribbean.

The results of the research showed that trust between …


Trade Marketing And Its Effects, Marlon Bastos Antão Oct 2020

Trade Marketing And Its Effects, Marlon Bastos Antão

Business ETD Collections

In today’s challenging business environment, the companies are mostly dependent on customer relationship management as they are considered as the key factors for improving the company sales and growth in the end. The report has focused upon the discussion of Customer relationship management (CRM) in the growth of the retail business and the importance of trade marketing for the increasing sales and profitability of the business. On the other hand, the importance of customer satisfaction after a company’s product sale and marketing has been critically analysed and the various challenges the retail companies face in maintaining good customer loyalty in …