Open Access. Powered by Scholars. Published by Universities.®
- Keyword
- Publication Type
Articles 1 - 7 of 7
Full-Text Articles in Business
Investigating How Restaurant Week's Price Promotion Affects Diners' Online Perceptions, Jian Zhao
Investigating How Restaurant Week's Price Promotion Affects Diners' Online Perceptions, Jian Zhao
UNLV Theses, Dissertations, Professional Papers, and Capstones
Price promotion is being widely employed in the global restaurant industry. This exploratory study uses online user-generated content (UGC) to investigate how price promotion affects diners’ perceptions. The study uses secondary data extracted from a Chinese third-party review website, Dianping.com. The data was separated into Restaurant Week’s price promotion group and non-price promotion group for comparison. Structured content analysis and further chi-square tests were used to analyze qualitative data, and a two-way MANOVA was applied to analyze quantitative data. Empirical evidence shows that food, service, and environment are the top three determinant attributes for full-service restaurants, and they are not …
Examining The Value Of Word Of Mouth As A Marketing Tool For Poker Book, Jeffery J. Hwang
Examining The Value Of Word Of Mouth As A Marketing Tool For Poker Book, Jeffery J. Hwang
UNLV Theses, Dissertations, Professional Papers, and Capstones
In the spring of 2003, the poker world saw the launch of the World Poker Tour; that same May, an amateur poker player and online qualifier named Chris Moneymaker won the Main Event of the World Series of Poker and the $2.5 million first prize, demonstrating that virtually anyone can win at poker. The result of these two events was a “poker boom” that, by September 2005, had the two largest poker book publishers on the planet reporting ten-fold increases in sales. And yet, outside of their own company websites, most of the largest poker book publishers on the planet …
Inside Unlv, Shane Bevell, David Ashley, Tony Allen, Mamie Peers, Allison Miller
Inside Unlv, Shane Bevell, David Ashley, Tony Allen, Mamie Peers, Allison Miller
Inside UNLV
No abstract provided.
Inside Unlv, Shane Bevell, Diane Russell, Erin O'Donnell, Mamie Peers, Grace Russell, Cate Weeks
Inside Unlv, Shane Bevell, Diane Russell, Erin O'Donnell, Mamie Peers, Grace Russell, Cate Weeks
Inside UNLV
No abstract provided.
Inside Unlv, Diane Russell, Cate Weeks, Shane Bevell, Mamie Peers, Lori Bachand
Inside Unlv, Diane Russell, Cate Weeks, Shane Bevell, Mamie Peers, Lori Bachand
Inside UNLV
No abstract provided.
Inside Unlv, Lori Bachand, Mamie Peers, Carol C. Harter, Tony Allen, Holly Ivy De Vore
Inside Unlv, Lori Bachand, Mamie Peers, Carol C. Harter, Tony Allen, Holly Ivy De Vore
Inside UNLV
No abstract provided.
Inside Unlv, Cate Weeks, Diane Russell, Erin O'Donnell, Carol C. Harter, Mark Wallington
Inside Unlv, Cate Weeks, Diane Russell, Erin O'Donnell, Carol C. Harter, Mark Wallington
Inside UNLV
No abstract provided.