Business Commons^™

Qualitative Analysis Methods Review, Mona Mohamed, Mohamed Af Ragab, Amr Arisha

Reports

Qualitative research plays an important role in business research. The popular research methods that researchers used are; Qualitative, Quantitative, and Mixed Methods. Researchers who conduct qualitative studies, often struggle to pick the best technique to analyse their data. This report aims to present six different methods that can be used to analyse qualitative data collected for business studies. A comparison between the techniques is found useful to present in order to help decision made by researchers who are embarking upon qualitative research studies. Qualitative Analysis Methods (QAM) can be used in some of the mixed-methods approaches as appropriate.

The Study Of Traditional And Non-Traditional Marketing Communications: Target Marketing In The Events Sector., Gordon Geraghty, Ann T. Conway

Conference papers

There is a vast array of information on marketing but there is little literature on event marketing, specifically target marketing for events. The event sector is one that is constantly changing; the need to reinvent, innovate and self-disrupt is part and parcel for a sector that seeks to constantly entertain and turn a profit, so too is the marketing sector.

The research was carried out using face-to-face in-depth interviews and 1 focus group, all of which were audio recorded with the consent of the participants. The sample comprises of event and marketing professionals. The analysis focused on research’s objectives and …

Profile Of Business In The Traditional Design Sectors, Con Kennedy

Reports

This research report illustrates the findings form the “Profile of Business in the Traditional Design Sectors”. This research was commissioned by the Design and Crafts Council of Ireland as part of the Year of Irish Design (ID1025) which is supported by the Department of Jobs, Enterprise and Innovation and was under taken on their behalf by Con Kennedy. The aim of this research is to develop an understanding of the size, location and demographic of design practices and business in the Republic of Ireland. For the purpose of this report, the agreed sectors and design sectors to research were: • …

Examining The Factors To Knowledge Sharing Within An Organisational Context, Paul Mc Manus

Conference papers

Abstract

In a global economy, knowledge may be a company’s greatest competitive advantage (Davenport & Prusak 2000). As such, competition for this resource has driven an increased demand for “a conscious strategy [by organisations] of getting the right knowledge to the right people at the right time and helping people share and put information into action in ways that strive to improve organisational performance” (O’Dell et al. 1998). Thus, it is the aim of this paper to provide an investigative look at the factors influencing the willingness of employees to knowledge share (KS) within an organisational context. Separated into two …

The Pragmatics Of Economics Experts’ Engagement With Non-Specialists, Brendan O'Rourke, Jens Maesse

Other

A Call for Papers for Panel on Economics and Language Use: The pragmatics of economics experts’ engagement with non-specialists, 15th International Pragmatics Conference (IPrA2017) to be held in Belfast, Northern Ireland, 16-21 July 2017.

Predicting Intake Of Applications For First Registration In The Property Registration Authority, Orlaith Mernagh

Dissertations

The motivation for this dissertation is rooted in a real business need. The Property Registration Authority is the state organisation tasked with maintaining a register of land ownership on the island of Ireland. The PRA currently faces a series of challenges; a high level of staff retiring and the inherent loss of knowledge associated with this trend, a lack of recruitment in recent years and a large increase in lodgement of applications for first registration as a result of legislation. The organisation therefore requires a reliable system for predicting future intake. Prior to this project, there has also been a …