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Full-Text Articles in Business
Social Media: Enabling Touchpoints Beyond Advertising, Kapil R. Tuli, Sheetal Bhardwaj
Social Media: Enabling Touchpoints Beyond Advertising, Kapil R. Tuli, Sheetal Bhardwaj
Asian Management Insights
An effective customer service platform and a strategic communication channel.
Involvement Of Social Media Profiles In The Hiring Process, Theresa Lant, Ashley Mejias
Involvement Of Social Media Profiles In The Hiring Process, Theresa Lant, Ashley Mejias
Student and Faculty Research Days
In recent years, social media has become a popular tool in the recruitment and selection process for employers. Many companies see it as a more cost efficient screening process than traditional background checks and interviews. However, its’ use comes with a greater risk for the company and potential applicants in terms of privacy violation and discrimination. This article will examine the rising popularity of the use of social media in the recruitment and selection process. In addition, it will explore the role social media plays in the hiring process from the viewpoint of employees in their respective companies versus undergraduate …
Social Media Information And Analyst Forecasts, Mahfuja Malik, Rajib Hasan, Abu S. Amin
Social Media Information And Analyst Forecasts, Mahfuja Malik, Rajib Hasan, Abu S. Amin
WCBT Faculty Publications
In the past decade, social networking has changed the landscape of information dissemination. The rapid diffusion of social media services such as Facebook and Twitter is unprecedented and offers immense possibilities for corporations to communicate with, and engage core stakeholders in, various business decisions. In this study, we investigate whether social media play any role as a source of information for financial analysts. We specifically focus on information revealed on the official Facebook pages of S&P 500 firms. We define information content on a Facebook page as the total number of posts by the corporations and the comments, likes and …