Business Commons^™

Hidden Russia: Informal Relations And Trust, Andrew Laurence Norton

Andrew Laurence Norton

Breaking into the Russian market has always been a challenging task, particularly for Western organisations, and personal networks play a crucial role in achieving this. However, personal networks that exist in Russian business remain a mystery. The aim of this book is to address the role of informal relations and trust in Russian society and business. Our findings provide a deeper understanding of the relationship between Russian business and personal relations, thus helping foreign practitioners and investors to enter the Russian market and develop strong business-stakeholder relationships. With the intention not to criticise or dress up the image of Russia …