Business Commons^™

Towards A Crisis Pre-Emptive Image Management Model, Augustine Pang

Research Collection Lee Kong Chian School Of Business

Purpose ‐ A good corporate image is important to organizations. However, little is elaborated on how organizations can work on their images. This study seeks to explicate the types of image management before, during, and after a crisis through the development of the crisis pre-emptive image management model. Design/methodology/approach ‐ Integrating insights from communication and marketing literature, this paper uses cases from the USA, Europe and Asia to make the concepts come alive. Findings ‐ At each stage of Wilcox and Cameron's crisis life cycle, different types of image management can take place. At the proactive stage are image creation …