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Work Organization, Technology, And Performance In Customer Service And Sales, Rosemary Batt
Work Organization, Technology, And Performance In Customer Service And Sales, Rosemary Batt
Rosemary Batt
The author analyzes the strengths and weaknesses of Total Quality Management and Self-Managed Teams, as compared to mass production approaches to service delivery, among customer service and sales workers in a large unionized regional Bell operating company. Participation in self-managed teams was associated with a statistically significant improvement in self-reported service quality and a 9.3% increase in sales per employee. When combined with new technology, teams boosted sales an additional 17.4%. These effects persisted over time. Total Quality Management, by contrast, did not affect performance. This study represents a “strong test” of the efficacy of teams because theory predicts weak …