Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Business
Effective Business Survival Strategies Among Women-Owned Small And Medium Enterprises After A Natural Disaster, Clorinda Valentina Sanders
Effective Business Survival Strategies Among Women-Owned Small And Medium Enterprises After A Natural Disaster, Clorinda Valentina Sanders
Walden Dissertations and Doctoral Studies
Women business owners (WBOs) who experience natural disasters face significant challenges, such as disruption of business operations, damage, or detriment to infrastructure, decreased revenue, and low customer confidence. WBOs are concerned with business continuity and the social and economic impact of natural disasters in their communities. Grounded in the resource-based view and marketing entrepreneurship theories, the purpose of this qualitative multiple case study was to explore strategies WBOs of small and medium enterprises (SMEs) use to survive a natural disaster. The participants were four women SME owners in northeast Florida who implemented strategies to maintain business continuity during and after …