Business Commons^™

Using Design Thinking For Organizational Development And Addressing Change, Keith Tadao Matsumoto

Walden Dissertations and Doctoral Studies

Organizations that lack competitiveness may not survive changes in market conditions due to the inability to understand customer needs and problems. Small business leaders who do not address customer needs, identify market changes, and market demands may not maintain competitiveness. Grounded in the design thinking framework, the purpose of this qualitative single case study was to explore organizational development processes used by small business leaders to address evolving market conditions and maintain competitiveness. The participants included five executive management team members from one organization in Hawaii who used effective organizational development processes to manage evolving market conditions and maintain competitiveness. …