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The Impact Of Culture On Creativity: How Cultural Tightness And Cultural Distance Affect Global Innovation Crowdsourcing Work, Roy Y. J. Chua, Yannig Roth, Jean-François Lemoine Jul 2015

The Impact Of Culture On Creativity: How Cultural Tightness And Cultural Distance Affect Global Innovation Crowdsourcing Work, Roy Y. J. Chua, Yannig Roth, Jean-François Lemoine

Roy CHUA

This paper advances a new theoretical model to understand the effect of culture on creativity in a global context. We theorize that creativity engagement and success depend on the cultural tightness—the extent to which a country is characterized by strong social norms and low tolerance for deviant behaviors—of both an innovator’s country and the audience’s country, as well as the cultural distance between these two countries. Using field data from a global online crowdsourcing platform that organizes creative contests for consumer-product brands, supplemented by interviews with marketing experts, we found that individuals from tight cultures are less likely than counterparts …


Innovating At Cultural Crossroads: How Multicultural Social Networks Promote Ideas Flow And Creativity, Roy Y. J. Chua Jul 2015

Innovating At Cultural Crossroads: How Multicultural Social Networks Promote Ideas Flow And Creativity, Roy Y. J. Chua

Roy CHUA

Diversity in social networks is often linked to enhanced creativity. Emerging research on exposure to diverse informational resources (e.g., ideas and knowledge) however has painted a more complex picture regarding its effect on individuals’ creative performance. This research examines the effects of culturally diverse networks on the flow of ideas and individuals’ creativity. Combining social network analysis with experimental methods, two studies using different samples found that a culturally diverse network increases the likelihood of receiving culture-related novel ideas (but not other types of novel ideas) from network contacts, whether or not these contacts share one’s own culture of origin. …


The Impact Of Culture On Creativity: How Cultural Tightness And Cultural Distance Affect Global Innovation Crowdsourcing Work, R.Y.J. Chua, Y. Roth, J. Lemoine Mar 2015

The Impact Of Culture On Creativity: How Cultural Tightness And Cultural Distance Affect Global Innovation Crowdsourcing Work, R.Y.J. Chua, Y. Roth, J. Lemoine

Roy CHUA

No abstract provided.


Guanxi Vs Networking: Distinctive Configurations Of Affect And Cognition Based Trust In The Networks Of Chinese Vs American Managers, Roy Chua, Michael W. Morris, Paul Ingram Aug 2014

Guanxi Vs Networking: Distinctive Configurations Of Affect And Cognition Based Trust In The Networks Of Chinese Vs American Managers, Roy Chua, Michael W. Morris, Paul Ingram

Roy CHUA

This research investigates hypotheses about differences between Chinese and American managers in the configuration of trusting relationships within their professional networks. Consistent with hypotheses about Chinese familial collectivism, an egocentric network survey found that affect- and cognitionbased trust were more intertwined for Chinese than for American managers. In addition, the effect of economic exchange on affect-based trust was more positive for Chinese than for Americans, whereas the effect of friendship was more positive for Americans than for Chinese. Finally, the extent to which a given relationship was highly embedded in ties to third parties increased cognition-based trust for Chinese but …


Embeddedness And New Idea Discussion In Professional Networks: The Mediating Role Of Affect-Based Trust, Roy Y. J. Chua, Michael W. Morris, Paul Ingram Aug 2014

Embeddedness And New Idea Discussion In Professional Networks: The Mediating Role Of Affect-Based Trust, Roy Y. J. Chua, Michael W. Morris, Paul Ingram

Roy CHUA

This article examines how managers' tendency to discuss new ideas with others in their professional networks depends on the density of shared ties surrounding a given relationship. Consistent with prior research which found that embeddedness enhances information flow, an egocentric network survey of mid-level executives shows that managers tend to discuss new ideas with those who are densely embedded in their professional networks. More specifically, embeddedness increases the likelihood to discuss new ideas by engendering affect-based trust, as opposed to cognition-based trust. Implications for network and creativity research are discussed.


Creativity As A Matter Of Choice: Prior Experience And Task Instruction As Boundary Conditions For The Positive Effect Of Choice On Creativity, Roy Y. J. Chua, Sheena S. Iyengar Aug 2014

Creativity As A Matter Of Choice: Prior Experience And Task Instruction As Boundary Conditions For The Positive Effect Of Choice On Creativity, Roy Y. J. Chua, Sheena S. Iyengar

Roy CHUA

This study investigates the effects of prior experience, task instruction, and choice on creative performance. Although extant research suggests that giving people choice in how they approach a task could enhance creative performance, we propose that this view needs to be circumscribed. Specifically, we argue that when choice is administered during problem solving by varying the number of available resources, the high combinatorial flexibility conferred by a large choice set of resources can be overwhelming. Through two experiments, we found that only individuals with high prior experience in the task domain and given explicit instruction to be creative produced more …


Finding The Right Mix: How The Composition Of Self-Managing Multicultural Teams' Cultural Value Orientation Influences Performance Over Time, Chi-Ying Cheng, Roy Y. J. Chua, Michael W. Morris, Leonard Lee Aug 2014

Finding The Right Mix: How The Composition Of Self-Managing Multicultural Teams' Cultural Value Orientation Influences Performance Over Time, Chi-Ying Cheng, Roy Y. J. Chua, Michael W. Morris, Leonard Lee

Roy CHUA

This research investigates a new type of team that is becoming prevalent in global work settings, namely self-managing multicultural teams. We argue that challenges that arise from cultural diversity in teams are exacerbated when teams are leaderless, undermining performance. A longitudinal study of multicultural master of business administration study teams found that in the early stage of team formation, teams with a low average level of, but moderate degree of variance in, uncertainty avoidance performed best. Four months post formation, however, teams with a high average level of relationship orientation performed better than teams with a low average level of …


The Costs Of Ambient Cultural Disharmony: Indirect Intercultural Conflicts In Social Environment Undermine Creativity, Roy Y. J. Chua Aug 2014

The Costs Of Ambient Cultural Disharmony: Indirect Intercultural Conflicts In Social Environment Undermine Creativity, Roy Y. J. Chua

Roy CHUA

Intercultural tensions and conflicts are inevitable in the global workplace. This paper introduces the concept of ambient cultural disharmony—indirect experience of intercultural tensions and conflicts in individuals' immediate social environment—and demonstrates how it undermines creative thinking in tasks that draw on knowledge from multiple cultures. Three studies (a network survey and two experiments) found that ambient cultural disharmony decreases individuals' effectiveness at connecting ideas from disparate cultures. Beliefs that ideas from different cultures are incompatible mediate the relationship between ambient cultural disharmony and creativity. Alternative mechanisms such as negative affect and cognitive disruption were not viable mediators. Although ambient cultural …