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Full-Text Articles in Business
Impact Of Component Supplier Branding On Profitability, Stefan Worm, Rajendra K. Srivastava
Impact Of Component Supplier Branding On Profitability, Stefan Worm, Rajendra K. Srivastava
Research Collection Lee Kong Chian School Of Business
In recent years, many business-to-business (B2B) component supplier (CS) firms have added branding to their marketing toolbox. By extending the logic of ingredient branding to B2B components, they aim to create “pull” from B2B end customers by building a strong CS brand image among their customers' customers. In contrast with the established “push” approach of building strong relationships with original equipment manufacturers (OEMs), it is unclear whether and under which conditions CS branding is a worthy strategy. On the one hand, anecdotal evidence suggests that suppliers can leverage strong CS brand image in negotiations with increasingly powerful OEMs to enhance …
From Tulip Bulbs To Sub-Prime Mortgages. Analyzing The Sub-Prime Crisis: The Case For A Systemic Approach, Alan A. Stephens, J. Brian Atwater, Vijay R. Kannan
From Tulip Bulbs To Sub-Prime Mortgages. Analyzing The Sub-Prime Crisis: The Case For A Systemic Approach, Alan A. Stephens, J. Brian Atwater, Vijay R. Kannan
Management Faculty Publications
The collapse of the sub-prime mortgage market parallels several earlier failures within the financial services sector, begging the question why the lessons of past failures were not learned. Throughout history from the tulip bulb crisis of the 1600s to the most recent economic crisis, decision-makers keep making the same mistakes. This occurs in part because of a failure to recognize similarities between past and current events. This conceptual paper aims to use systems dynamics tools to examine the crisis and illustrate how seemingly independent events are linked. Design/methodology/approach: The paper provides a fundamental review of systems thinking concepts and uses …