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Operations and Supply Chain Management

Research Collection Lee Kong Chian School Of Business

Research and development

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Full-Text Articles in Business

Step By Step: The Benefits Of Stage-Based R&D Licensing Contracts, Pascale Crama, Bert De Reyck, Zeger Degraeve Feb 2013

Step By Step: The Benefits Of Stage-Based R&D Licensing Contracts, Pascale Crama, Bert De Reyck, Zeger Degraeve

Research Collection Lee Kong Chian School Of Business

We examine how a licensor can optimally design licensing contracts for multi-phase R&D projects when he does not know the licensee’s project valuation, leading to adverse selection, and cannot enforce the licensee’s effort level, resulting in moral hazard. We focus on the effect of the phased nature typical of such projects, and compare single-phase and multi-phase contracts. We determine the optimal values for the upfront payment, milestone payments and royalties, and the optimal timing for outlicensing. Including multiple milestones and accompanying payments can be an effective way of discriminating between licensees holding different valuations, without having to manipulate the royalty …


Towards A Single European Sky, Yael Gruksha-Cockayne, Bert De Reyck Jun 2009

Towards A Single European Sky, Yael Gruksha-Cockayne, Bert De Reyck

Research Collection Lee Kong Chian School Of Business

We describe an integrated decision-making framework and model that we developed to aid EUROCONTROL, the European air traffic management organization, in its vital role of constructing a single unified European sky. Combining multicriteria decision analysis with large-scale optimization methods, such as integer programming and column generation using branch and price, our model facilitates the process by which the numerous European aviation stakeholders evaluate and select technological enhancements to the European air traffic management system. We consider multiple objectives and potential disagreements by stakeholders regarding the impact of proposed system enhancements and allow for different priorities for each key performance area. …


Milestone Payments Or Royalties? Contract Design For R&D Licensing, Pascale Crama, Bert De Reyck, Zeger Degraeve Nov 2008

Milestone Payments Or Royalties? Contract Design For R&D Licensing, Pascale Crama, Bert De Reyck, Zeger Degraeve

Research Collection Lee Kong Chian School Of Business

We study how innovators can optimally design licensing contracts when there is incomplete information on the licensee's valuation of the innovation, and limited control over the licensee's development efforts. A licensing contract typically contains an up-front payment, milestone payments at successful completion of a project phase, and royalties on sales. We use principal-agent models to formulate the licensor's contracting problem, and we find that under adverse selection, the optimal contract structure changes with the licensee's valuation of the innovation. As the licensee's valuation increases, the licensor's optimal level of involvement in the development-directly or through royalties-should decrease. Only a risk-averse …


An Integrated Decision– Making Approach For Improving European Air Traffic Management, Yael Gruksha-Cockayne, Bert De Reyck, Zeger Degraeve Aug 2008

An Integrated Decision– Making Approach For Improving European Air Traffic Management, Yael Gruksha-Cockayne, Bert De Reyck, Zeger Degraeve

Research Collection Lee Kong Chian School Of Business

We develop a multistakeholder, multicriteria decision-making framework for Eurocontrol, the European air traffic management organization, for evaluating and selecting operational improvements to the air traffic management system. The selected set of improvements will form the master plan of the Single European Sky initiative for harmonizing air traffic, in an effort to cope with the forecasted increase in air traffic, while maintaining safety, protecting the environment, and improving predictability and efficiency. The challenge is to select the set of enhancements such that the required performance targets are met and all key stakeholders are committed to the decisions. In this paper, we …


R&D/Marketing Communication During The Fuzzy Front-End, Rudy K. Moenaert, Arnoud De Meyer, William E. Souder, Dirk Deschoolmeester Jan 1995

R&D/Marketing Communication During The Fuzzy Front-End, Rudy K. Moenaert, Arnoud De Meyer, William E. Souder, Dirk Deschoolmeester

Research Collection Lee Kong Chian School Of Business

The planning stage of an innovation project has a great effect on the commercial performance of the project. During the "fuzzy front-end", the organization formulates a concept of the product to be developed, and determines whether or not the organization will invest resources in the concrete development of the idea. The integration of R&D and marketing activities is a necessary condition for success in innovation projects. The research question of this study is: from an information processing perspective, what role does information transfer play in integrating R&D and marketing functions during the planning stage, and what effects do project formalization …