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Operations and Supply Chain Management
Management Faculty Publications
Competitive strategy; market focus; process management; workforce commitment; relationship building; operational performance; empirical study; cluster analysis
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Full-Text Articles in Business
The Impact Of Market Focus On Operations Practices, Tritos Laosirihongthong, Keah Choon Tan, Vijay R. Kannan
The Impact Of Market Focus On Operations Practices, Tritos Laosirihongthong, Keah Choon Tan, Vijay R. Kannan
Management Faculty Publications
A key element of successful organisations is the alignment of their strategy and tactics. This study explores the relationship between a firm’s competitive strategy and its operations practices in the context of a developing economy. Two competitive strategies are examined; a niche market strategy characterised by targeting specific market segments, and a broad market strategy characterised by serving a wide range of market segments. Three sets of operations practices consistent with the adoption of lean manufacturing, Total Quality Management, and relationship development in a supply chain context, are explored. Using survey data from senior managers in Thailand, results show that …