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Factors Influencing Purchasing Decision Process Of Low-Carbohydrate Products, Warintra Triyangkulsri
Factors Influencing Purchasing Decision Process Of Low-Carbohydrate Products, Warintra Triyangkulsri
Theses Digitization Project
The purpose of this study was to determine attitudes toward low carbohydrate diets among consumers and the attributes that influence their purchase decision. A growing number of diet trends are spreading across the nation in an effort to improve health and lose weight such as the Atkins diet and the South Beach diet.