Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Business
Who Will Leave The Company?: A Large-Scale Industry Study Of Developer Turnover By Mining Monthly Work Report, Lingfeng Bao, Zhenchang Xing, Xin Xia, David Lo, Shanping Li
Who Will Leave The Company?: A Large-Scale Industry Study Of Developer Turnover By Mining Monthly Work Report, Lingfeng Bao, Zhenchang Xing, Xin Xia, David Lo, Shanping Li
Research Collection School Of Computing and Information Systems
Software developer turnover has become a big challenge for information technology (IT) companies. The departure of key software developers might cause big loss to an IT company since they also depart with important business knowledge and critical technical skills. Understanding developer turnover is very important for IT companies to retain talented developers and reduce the loss due to developers' departure. Previous studies mainly perform qualitative observations or simple statistical analysis of developers' activity data to understand developer turnover. In this paper, we investigate whether we can predict the turnover of software developers in non-open source companies by automatically analyzing monthly …
Detecting Click Fraud In Online Advertising: A Data Mining Approach, Richard Oentaryo, Ee Peng Lim, Michael Finegold, David Lo, Feida Zhu, Clifton Phua, Eng-Yeow Cheu, Ghim-Eng Yap, Kelvin Sim, Kasun Perera, Bijay Neupane, Mustafa Faisal, Zeyar Aung, Wei Lee Woon, Wei Chen, Dhaval Patel, Daniel Berrar
Detecting Click Fraud In Online Advertising: A Data Mining Approach, Richard Oentaryo, Ee Peng Lim, Michael Finegold, David Lo, Feida Zhu, Clifton Phua, Eng-Yeow Cheu, Ghim-Eng Yap, Kelvin Sim, Kasun Perera, Bijay Neupane, Mustafa Faisal, Zeyar Aung, Wei Lee Woon, Wei Chen, Dhaval Patel, Daniel Berrar
Research Collection School Of Computing and Information Systems
Click fraud - the deliberate clicking on advertisements with no real interest on the product or service offered - is one of the most daunting problems in online advertising. Building an elective fraud detection method is thus pivotal for online advertising businesses. We organized a Fraud Detection in Mobile Advertising (FDMA) 2012 Competition, opening the opportunity for participants to work on real-world fraud data from BuzzCity Pte. Ltd., a global mobile advertising company based in Singapore. In particular, the task is to identify fraudulent publishers who generate illegitimate clicks, and distinguish them from normal publishers. The competition was held from …