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Numerical Analysis and Scientific Computing
Research Collection School Of Computing and Information Systems
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Price Points And Price Rigidity, Daniel Levy, Dongwon Lee, Haipeng (Allen) Lee, Robert J. Kauffman, Mark Bergen
Price Points And Price Rigidity, Daniel Levy, Dongwon Lee, Haipeng (Allen) Lee, Robert J. Kauffman, Mark Bergen
Research Collection School Of Computing and Information Systems
We study the link between price points and price rigidity using two data sets: weekly scanner data and Internet data. We find that ‘‘9’’ is the most frequent ending for the penny, dime, dollar, and ten-dollar digits; the most common price changes are those that keep the price endings at ‘‘9’’; 9-ending prices are less likely to change than non-9-ending prices; and the average size of price change is larger for 9-ending than non-9- ending prices. We conclude that 9-ending contributes to price rigidity from penny to dollar digits and across a wide range of product categories, retail formats, and …
Predicting Item Adoption Using Social Correlation, Freddy Chong-Tat Chua, Hady W. Lauw, Ee Peng Lim
Predicting Item Adoption Using Social Correlation, Freddy Chong-Tat Chua, Hady W. Lauw, Ee Peng Lim
Research Collection School Of Computing and Information Systems
Users face a dazzling array of choices on the Web when it comes to choosing which product to buy, which video to watch, etc. The trend of social information processing means users increasingly rely not only on their own preferences, but also on friends when making various adoption decisions. In this paper, we investigate the effects of social correlation on users’ adoption of items. Given a user-user social graph and an item-user adoption graph, we seek to answer the following questions: 1) whether the items adopted by a user correlate to items adopted by her friends, and 2) how to …