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Full-Text Articles in Business
Cultivating Student Philanthropy: Putting The Fun Into Fundraising, Ady Dewey
Cultivating Student Philanthropy: Putting The Fun Into Fundraising, Ady Dewey
Strategic Public Relations Projects
Public relations can be seen as merely promotion – whether a product, an organization, a place or even a person. The essence of PR work, however, is about building relationships to help people gain a deeper understanding or connection to a particular subject-object-concept. The 2019 Strategic PR class (COMM 347) partnered with the college’s office of Alumni Relations to explore how PR seamlessly relates to fundraising by cementing connections between donors and a cause and motivating people to give.
For this project, three areas were identified to address: general philanthropy education, the annual Senior Class Gift, and the annual Day …
Study Of University Donor Recognition Event, April Smith, Sarah Sargent, Gina Fe G. Causin, Mary S. Olle
Study Of University Donor Recognition Event, April Smith, Sarah Sargent, Gina Fe G. Causin, Mary S. Olle
Faculty Publications
Festivals, fairs, conventions, ballgames, concerts and fundraising activities are types of special events that individuals typically attend to participate in the festivities and enjoy with friends, family and colleagues (Causin & McCarthy, 2017; Causin et. al, 2010). Fundraising in higher education has been around for hundreds of years. In the early 1900’s, the driving motivator for fundraising was to provide funds for students specifically for housing expenses, books and food (Cook & Lasher, 1996).
Research has shown that donors are more likely to give when their contributions are made known to the public (Sheremeta & Samek, 2017). In an effort …