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Full-Text Articles in Business
Nonprofit Storytelling: Framing The Message For Compelling Communication, Abigail A. Siegel
Nonprofit Storytelling: Framing The Message For Compelling Communication, Abigail A. Siegel
Steeplechase: An ORCA Student Journal
Effectively communicating mission, values and social impact within the nonprofit sector is a complex task that can reflect on and shape organizational success. This research explores storytelling as a communication technique by developing best practices and writing advocates’ stories for nonprofit organizations associated with the United Way of Murray-Calloway County. Storytelling develops empathy and allows organizations to share success stories, acting as a springboard for future constituent and stakeholder engagement. By capturing the personal experiences of individuals, it provides evidence of organizational impact in ways that statistics cannot, and supports the organizations’ overall activities by improving fundraising, developing a brand …
Empirical Reflections On Women Students In Usa Nonprofit Academic Programs And Realizations About Ideological Influence, Norman A. Dolch
Empirical Reflections On Women Students In Usa Nonprofit Academic Programs And Realizations About Ideological Influence, Norman A. Dolch
Journal of Ideology
This research reports on the beliefs of a select sample of women and men faculty across the USA regarding women in nonprofit organization academic programs. The main differences were on professional orientation among graduate students, difficulty with quantitative oriented courses, and portrayal of women in coursework. To eliminate these differences, beliefs (ideologies) among faculty and students need to be altered. Sanberg’s book Lean In is especially informative about changing beliefs about career orientation for both men and women to what she calls a belief in sustainable and fulfilling positions. Another valuable resource for faculty concerned about these issues is Creating …