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Residents As Destination Advocates: The Role Of Attraction Familiarity On Destination Image, Muhammet Kesgin, Rajendran S. Murthy, Linden Pohland
Residents As Destination Advocates: The Role Of Attraction Familiarity On Destination Image, Muhammet Kesgin, Rajendran S. Murthy, Linden Pohland
Articles
Purpose – Emphasizing the role of residents as destination advocates, this study investigates the influence of residents’ familiarity with, and, favorability of attractions on destination image. Design/methodology/approach – A mixed methods research strategy was employed using fifteen individual in-depth interviews and a survey questionnaire with a sample of N=364. The study utilizes an attraction familiarity index to classify respondents into four groups based on high, average, and low familiarity and examines the characteristics of each in the relationship between informational familiarity, experiential familiarity, and favorability and destination image. Findings – The study reveals resident perceptions of attractions within the tourism …
The Battle For Commercial Hearts And Minds And The Internal Brand Within A Charity Shop Network In Ireland, Edmund O'Callaghan
The Battle For Commercial Hearts And Minds And The Internal Brand Within A Charity Shop Network In Ireland, Edmund O'Callaghan
Articles
Charities are increasingly adopting commercial branding strategies to capture consumer hearts and minds for competitive gain, with little attention on the internal organisational battle for hearts and minds within a not-for-profit context. This paper explores the internal brand of a charity that currently operates 227 charity shops on the island of Ireland, using Hankinson’s 2004 framework that focuses on functional, symbolic, behavioural and experiential components. An exploratory case study was developed based on a survey of organisational members (n = 138), interviews with six regional shopmanagers, observation in retail stores and supplemented by organisation documentation. Findings indicate a clarity of …